Prime is doubling down on two of its main missions – More sports content and global growth. They are accomplishing this task by securing the exclusive rights to stream the U.S. Open Tennis Championships in the United Kingdom and Ireland.
“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime members throughout the U.K. and Ireland. We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches.”
Fresh off of a rebranding of their service, Prime Video has been looking to expand its sports reach. Following the failed experiment that was March Madness 2017, Prime Video rebounded with the successful NFL Thursday Night Football franchise. So much so, that a bidding war for next year’s Thursday Night Football rights has broken out.
On top of the sports, Prime is looking to grow globally. They have continued to grow their market in India, renewing popular shows such as Inside Edge for a second season. The streaming service has also branched out into France, working with many European companies to procure and create original content.
The Vice President of Prime Video Europe, Jay Marine, stated,
“Prime Video is focused on bringing customers a great selection of high-quality entertainment across drama, comedy, documentaries, live sports and more. We are delighted to now offer Prime members U.S. Open tennis at no extra cost to their membership, right alongside their favorite shows and movies.”
The deal with the U.S. Open begins this year, August 27, 2018 and runs through September 9, 2018.