Numbers are in for Amazon’s Thursday Night Football Livestream

One week removed since the first Amazon Prime Thursday Night Football livestream, and the tech giant beat out Twitter’s numbers in 2016. The National Football League (NFL) stated that the Chicago Bears vs. Green Bay Packers game averaged an overall viewership across all mediums at an average of 14.6 million. This is up from the 14.2 million the year prior.

On Amazon Prime Video’s first foray into Thursday Night Football, a combined total of 1.9 million watched the kickoff, with 187 countries and territories tuning in. In the last 30 seconds of the game, 372,000 viewers were still watching, surpassing Twitter’s average of 243,000 last year.

The average time spent per viewer watching the Amazon livestream was 55 minutes.

All of this did not go without its fair share of glitches. Amazon’s livestream experienced issues with both buffering and audio. However, things were figured out and the end of the game was presented smoothly.


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