The NBA continues to step ahead of the pack for most cord-cutter friendly sports leagues. Last month, the professional basketball league made an agreement with Sling TV. First, they allowed access to NBA League Pass through the streaming service. Weeks later, the NBA rolled out their NBA Team Pass to Sling TV.
Then, a couple of days ago, NBA League Pass members started getting push notifications about watching the 4th quarter of the Heat vs. Thunder game that had playoff implications. They offered this 4th quarter service for just 99 cents. Doing this gave hope that the NBA would have full a la carte games. Now we can confirm, that is the future plan.
The Commissioner of the NBA, Adam Silver shared some insight on this endeavor, predicting that a single game would cost the subscriber $7.99. Here’s highlights from that announcement:
.@Turner President David Levy and @NBA Commissioner Adam Silver unveil an all-new experience that will allow fans to purchase and watch live NBA games in progress at a reduced price, including on #BRLive pic.twitter.com/EZRzM35xRL
— TurnerSportsPR (@TurnerSportsPR) March 27, 2018
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