March Madness a Huge Success for Hulu

Hulu gave media outlets an unprecedented look at their numbers this past week. They released an in-depth analysis on how their viewership during the annual March Madness tournament as compared to the regular season games. The streaming service saw an increase in viewership of 67%. In total, the viewership of college basketball jumped 235% during the first week it aired on Hulu.

This is a big departure from last year’s March Madness numbers for Amazon. What made the Hulu experience so different is that they helped hype up the tournament with their Selection Sunday process.

Here are the top 25 teams based on who their subscribers chose in their Selection Sunday experience: