March Madness a Huge Success for Hulu

Hulu gave media outlets an unprecedented look at their numbers this past week. They released an in-depth analysis on how their viewership during the annual March Madness tournament as compared to the regular season games. The streaming service saw an increase in viewership of 67%. In total, the viewership of college basketball jumped 235% during the first week it aired on Hulu. 

This is a big departure from last year’s March Madness numbers for Amazon. What made the Hulu experience so different is that they helped hype up the tournament with their Selection Sunday process.

Here are the top 25 teams based on who their subscribers chose in their Selection Sunday experience:

1. Duke Blue Devils
2. North Carolina Tar Heels
3. Michigan Wolverines
4. Kentucky Wildcats
5. Kansas Jayhawks
6. Michigan State Spartans
7. Ohio State Buckeyes
8. Villanova Wildcats
9. Virginia Cavaliers
10. Alabama Crimson Tide
11. Arizona Wildcats
12. Gonzaga Bulldogs
13. Xavier Musketeers
14. Florida Gators
15. Purdue Boilermakers
16. Texas Longhorns
17. Oklahoma Sooners
18. Tennessee Volunteers
19. West Virginia Mountaineers
20. Syracuse Orange
21. UCLA Bruins
22. Miami Hurricanes
23. Texas A&M Aggies
24. Clemson Tigers
25. Cincinnati Bearcats