Last year, Viacom became one of the top multimedia companies that were scrambling for a way to save their business. With the rise of cord-cutting, many cable television networks saw a huge drop in viewership, subscriptions, and ad revenue. Viacom was one of the companies hit the hardest.
Who is Viacom?
Viacom is an entertainment company closely associated with CBS Networks. Using their purse strings, Viacom owns some of the most popular cable television channels including:
- Paramount Network
As you can see, they cover a lot of ground, creating content that completes a spectrum of pop culture entertainment. Let’s take a look at how Viacom tried to protect their assets this past year.
Viacom and Streaming Services
As expensive sports packages drove up cable package prices, many people turned toward cutting the cord. To stop bleeding money, many production companies struck deal with streaming powerhouses such as Netflix and Hulu. These partnerships allowed some companies to recoup losses caused by the rise of cord-cutting while they implemented a more effective strategy.
Production companies like Viacom and Discovery held off on joining the Hulus of the world. They revamped some of their franchises like The Real World, rebooted Spike TV as the Paramount Network, and started negotiating with streaming services to improve their standing while not giving their assets up for years in one-sided contracts.
Viacom Comes to fubo TV
Keeping their low-to-the-ground approach, Viacom has struck a deal with two smaller streaming services. The bigger of the two deals may be the burgeoning streaming service, fubo TV.
Now, the nine essential channels to Viacom’s business strategy are available on the cheapest tier fubo TV has to offer. You can check out the following Viacom staples with a basic fubo TV package:
- Comedy Central
- Nick Jr.
- Paramount Network
- TV Land
Their Premiere Package will also have more spinoffs of popular Viacom channels. If you upgrade your fubo TV package, you may be eligible for:
- BET Her
- BET Jams
- BET Soul
- MTV Classic
- MTV Live
- Nick Music
As monumental as this partnership may be, Viacom is still looking to expand its reach. After this big announcment, the multimedia giant announced they will be entering a parternship with Pluto TV as well.
Viacom and Pluto TV
For those who haven’t been able to watch Viacom content due to the expensive costs of cable TV, you can now rejoice. Pluto TV is free. Not only do you get thousands of movies and old television shows, but you will now have access to select Viacom channels as well.
Want to know the secret? Viacom has invested $240 million into this service. Now, they’re trying to make money back on their investment by dropping 14 channels onto the service.
President of Viacom Digital Studies, Kelly Day, spoke on this huge business transaction:
“Our remarkable growth continues to be driven by an investment in premium original programming and experiences that engage our young, diverse audiences on the platforms they love most, presenting an unprecedented opportunity for our advertising partners to join the conversation,– Kelly Day
Viacom is dubbing these 14 channels their “Signature Channels.” While we don’t have the complete list, they will include some of the channels in the fubo TV Basic Package.