Just yesterday we were discussing how you can watch local news telecasts in nine major markets with an upcoming streaming service known as Locast. One of the affiliates that are widely available through this service is a top network in NBC. If NBC is your go-to news source and you don’t live in one of the nine areas that offer Locast, don’t fret. NBC has launched a new app today that will transform the way you watch your news telecasts.
Why a New NBC News App?
For a while, NBC Universal has been tinkering with the idea of running an app based off their highly popular news channel, MSNBC. This idea came to the mass communications media giant following the success of their last niche app effort.
During the Olympics season, NBC launched its highly successful NBC Sports App. This over-the-top (OTT) service brought in millions of viewers. Not only did cord-cutters rejoice over this feature, but those with a cable package benefited as well.
Many enjoyed the convenience of watching NBC Sports on-the-go. People with Smart TVs were able to stream an event from an NBC subchannel while hosting Olympics viewing parties. While others appreciated having the sports at their fingertips during a long train commute.
Lastly, having the NBC Sports app allowed for advertisers to ensure their ads get seen. It lessens the chances of DVR, eliminating the fast forward button from the subscriber’s viewing habits.
Plus, the NBC Sports App opened the door for tiered advertising pricing. Based on the success of the app, they can charge different prices for live television via a cable network transmission and via a live stream.
What is the NBC News App?
The NBC News app may look at the NBC Sports app as a prototype. However, it’s being rolled out quite differently. Early reports are that this app will be live everyday between 3PM and 11 PM Eastern Time.
During this eight-hour window, you will get instant access to the NBC News Now live feed.
President of NBC News, Noah Oppenheimm spoke at South by Southwest (SXSW) about this exciting endeavor last month. He told the panel,
“We will be doing original work that will be specific for the streaming service. We will be drawing from the reporting that takes place across all the other NBC News properties,” he said. “We will actually be reaching into other corners of NBCUniversal, E! News, sports, you name it, for some of that content.”– Noah Oppenheim
In addition to their regularly scheduled window, the NBC News app will go live when breaking news happens.
How to Get the NBC News App
Oppenheim also noted this service is free because they are keeping cord cutters in mind. NBC doesn’t want new junkies turned off high prices of cable to be left in the dark. That is why the NBC News app is currently available on:
- Apple TV
- Fire TV
While today marks the beginning, NBC has big things in store for the app. They already have 20 employees dedicated to the streaming service and are looking to expand as the app takes off.