Free Roku Premiere With 2 Months of DIRECTV NOW

AT&T is pulling out all the stops in order to compete with Sling TV, as they are offering up to two free Roku Premieres to new DIRECTV NOW subscribers who prepay for two months.

Valued at $80 a piece, this is another big step for AT&T toward securing more subscribers. The communications company continues to try different approaches to entice newcomers, which has been their strategy since the streaming service launched this past November.

Further strengthening their partnership with Roku, AT&T stores will begin carrying Roku products starting June 23.


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