The way we consume television keeps evolving. While the cord-cutting revolution is still gaining traction, there are other ways viewers can kill time…and consume television. Those platforms are social media. One of the hottest social media platforms is without a doubt Snapchat.
A new agreement has been reached between Snapchat and Discovery (parent of HGTV and Food Network). There is no denying that the communications company has been looking to long bust out of the shadow surrounding them that’s been created by high cable TV prices. This is Discovery’s first venture into a Snapchat series.
With this new partnership, Food Network will be releasing a new short-form show called, Chopped U. Starting today, the show will go on for six weeks and will be a shorter version of the popular show that currently airs on cable TV.
Senior Vice President and General Manager of Discovery’s Lifestyle Digital Studios, Vikki Neil, stated,
“’Chopped’ is an example of crowd-pleasing, premium content that has long attracted a devoted and loyal following. Snapchat’s platform allows us to bring this beloved show to a new mobile-first format, making it more accessible to our millennial and centennial audience.”
While this is Snapchat’s first food show, it is not their first streaming original content. Recently, CNN tried this experiment and pulled the plug after they didn’t get the views they were hoping for.