As we mentioned about a month ago, Discovery Communications was trying to push the idea of a no-sports bundles with cable companies. The reasoning behind this is that the channels that make cable packages so expensive are the ESPN brand networks. There’s a big segment of people who are leaving cable and missing out on niche networks such as Discovery brand channels.
Now, Discovery is looking toward the future with a cord-cutter alternative to basic cable. The media communications company is rumored to be in the final stages of acquiring Scripps Networks. This is the parent company of popular cable networks including HGTV, The Travel Channel, and The Food Network.
Once the deal is brokered, Discovery is looking to create a strong lineup of networks so they can launch a $3 o4 $4 a month streaming service. This way, those who don’t want to pay the high price of cable because they don’t watch sports, can still catch up on the house flipping shows and food competitions that they would be missing out on.
The business model of Discovery’s potential endeavor would follow the blueprint of HBO NOW. Subscribers would be paying Discovery directly and have access to most of their catalog. This plan has been in Discovery’s wheelhouse for quite a well. They were attempting to partner up with Viacom to launch a streaming service sans sports for $20. However, that deal never came to fruition.
Is $4 a reasonable price for Discovery and Scripps Networks shows? Sound off below.