Research conducted by the Leichtman Research Group found that only 79% of homes in the United States subscribe to some form of pay-TV service. This is a big drop from three years earlier when the same study found that 84% of homes had pay-TV services.
However, homes with TV services increased 1% this year. This means more people are watching television, and the minority is quickly growing into the majority.
Further research conducted by Leichtman found that the leading United States pay-TV operators finished their second quarter just under 90.7 million subscribers, which is down 2.9 million, or 3% from the previous quarter.