With Netflix, Hulu, Sling TV, and Amazon Prime garnering most of the attention in the cord-cutting world, AT&T’s attempt to enter the market with DIRECTV NOW has received little to no buzz.
On November 30, 2016, the mass communications company rolled out their over-the-top DIRECTV NOW service. With packages as low as 60+ channels at $35 per month all the way up to 120+ channels for $70 per month, AT&T is trying to woo more customers into their service.
Their answer is in the form of a discount when merging DIRECTV NOW with other AT&T services.
For customers who already have an AT&T Unlimited Plus or Choice plan, they are allowing you to use the monthly $25 video credit on DIRECTV NOW. An added perk of free HBO has also been lumped onto those who carry the Unlimited plan.
AT&T also announced upon the rollout of the app that video watched on DIRECTV NOW will not count against data usage for those with AT&T plans.