First, we had T-Mobile tout “Netflix on us,” which unfortunately came back to bite them a little on the butt. Not because it was a bad promotion, just because it was so successful they got tired of covering Netflix’s constant price increase. Then Sprint decided to cover $5 worth of your Hulu Live TV subscription (or they’ll cover your standard Hulu subscription). Now, AT&T is saying to heck with them all and are tinkering with their own streaming service.
Why an AT&T Streaming Service?
In the world of streaming, everything seems like a competition. However, many services are battling over the live television front. You have brands like Hulu Live TV, YouTube TV, Sling, and fubo TV all vying for customers to provide them a live stream experience. With this growing competition in the live television market, Netflix has become a stand-alone entity.
The once king of streaming giants used to have so many popular television shows. However, after Disney announced they were going to remove their content from Netflix to launch their own service, many companies followed suit. This left the once purveyor of all things content alone to fend for itself with Netflix originals.
AT&T is looking to bridge the gap between live television, on-demand, and originals. They are partnering with some of the biggest names in television to deliver this vision.
What Will Be On the AT&T Streaming Service?
What makes AT&T such a viable contender for Netflix is the deep connections and pockets the mass media giant has. We can all but confirm there will be content from three heavy hitters in the world of cable:
The WarnerMedia partnership has many wondering if this is the upcoming WarnerMedia streaming service featuring Mindy Kaling we’ve been covering.
Another noticeable inclusion is HBO, hot off the success of Game of Thrones. With HBO being an add-on for pricier services such as Hulu Live TV and DirecTV Now, many are wondering how much AT&T will charge for their upcoming streaming service.
How Much Will the AT&T Streaming Service Cost?
According to the Wall Street Journal, AT&T is kicking around the idea of charging $16 or $17 for a monthly subscription. This would put them at a cheaper rate than Viacom’s $20 Philo service.
HBO is a premium channel. To cover the costs of carrying such a big league product, AT&T will use ads to support the price point.
AT&T is also considering a free ad-supported service. This tier wouldn’t include top-tier content like HBO. However, it would probably be built on the shoulders of the massive WarnerMedia catalog.
Lastly, they’re also thinking about allowing HBO to be an add-on to the free service. That way people can stay current on the hottest water cooler talk shows, while not having to pay the entire $16 or $17 for other channels they don’t necessarily want.
When Will the AT&T Streaming Service Launch?
Currently, the service is expected to enter a beta phase by the end of the year. We will have more information on the project around September or October.
AT&T and WarnerMedia reps have promised that the fall will have a major press conference to announce more details. As we learn more about the AT&T streaming service, we will be sure to keep you informed.