As a cord-cutter, you may have enjoyed your reprieve from all the things you hate about cable. From the high costs all the way to annoying ads. Well, the price should still remain low for the time being, however the anti-ad honeymoon may be coming to an end soon.
As YouTube TV hits 300,000 subscribers and Hulu hits 450,000, ad buyers are chomping on the bits to get their viewers’ eyeballs on their product.
What makes this unique is that advertisers don’t know how to buy into YouTube TV ad Hulu. Both services are figuring out if ads will air before all content, if specific ad buyers would go on specific shows, or if they pay per play for any content on YouTube TV and Hulu.
This comes on the heels of many networks cutting down on the number of ads they run. As of right now, NBC and FOX have started this cycle. We will keep an eye if any other networks follow suit.
Whatever the case may be, this spring negotiations will begin. It seems ad-free services may be a thing of the past in the short history known as cord-cutting.