The world of streaming is no stranger to innovation, as it seems to happen rather frequently. Twitter continues to change the game on unique content delivery with their brand-new partnership with NASCAR. Over the past year, the social media giant has announced their plans to roll out exclusive content based on deals made with Bloomberg, Buzzfeed, Live Nation, MLB, PGA, and WNBA, among others.
Speaking on these monumental agreements, COO of Twitter, Anthony Noto released a statement, saying,
“We could not be prouder of the success we have achieved so quickly since launching livestreaming premium content. Last quarter, we streamed over 800 hours of live premium content from leading brands across sports, esports, news and entertainment. Adding these 12 new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation.”
Adding NASCAR to this agreement just bolsters the excitement. What makes this endeavor that much more unique is the fact that NASCAR will be streaming from inside the cars. This will be the first time in-car feeds with be available for all 10 Monster Energy NASCAR Cup Series Playoff races.
Executive Vice President and Chief Global Sales and Marketing Officer for NASCAR, Steve Phelps, released a statement,
“Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level. To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”
The first of the livestreams will take place at the Chicagoland Speedway on September 187. Alongside the livestream will be real-time curated stream of tweets.
Twitter has also officially announced that Toyota will be the sponsor for the stream.