Roku recently added their symbol to the stock market with an IPO of $100 million. Hot off this new business venture, the streaming stick launched its own channel, complete with free, ad-supported movies.
The offerings on this channel contain a ton of well-known movies from big-named studio companies such as MGM, Lionsgate, Sony, and Warner Brothers. Supplemental viewing will be provided by other channel publishers on Roku such as American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.
Roku’s Vice President of Programming, Rob Holmes, spoke about this new project in a statement,
“We’re always looking for ways to add value and make TV better for our customers. With The Roku Channel, we’re responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy for our customers.”
Roku going public and the rollout of this channel is on the heels of a success boom for the device company. Doubling sales in 2016, the cord-cutting device is looking ahead toward the future.
Holmes continued on,
“To date, the majority of the hours streamed on our platform have consisted of subscription video on demand content; however, in order to materially increase the monetization of our platform through the sale of advertising-supported video, we will need our users to stream significantly more ad-supported content. Furthermore, our efforts to monetize our platform through ad-supported content is still developing, and may not grow as we expect.”
The Roku Channel has already started to roll out. The phase should be complete in the next couple of weeks.
If you have a Roku, please check to see if you have this channel. Let us know where you are from and what you think of the service below so other locals in your area can join in on the free movies.