Redbox to Offer Home Service

There is no doubt that DVDs are a dying medium. When the novelty of Netflix wore off after they effectively put Blockbuster out of business, streaming seemed to be the death nail in DVDs. That was until Redbox popped up. Conveniently located…everywhere, Redbox brought the DVD back. Popular new releases were only 1 dollar and you could drop it off on almost any corner.

However, the popularity of Redbox, too, has seen a decline. This may be the final death nail that has been alluding DVDs all this time.

Although the DVD business is on its final legs, don’t count Redbox out just yet. The company is trying (once again) to create a video platform that will allow customer to buy and rent movies from the comfort of their own home.

Aptly titled Redbox on Demand, the movie company will offer 48-hour rentals that start at $3.99. They will also offer electronic sell-through transactions at the price point of $9.99. As of now, the On-Demand service will carry may of the same movies that are available at their numerous kiosk locations.

Currently, the service, which is in its beta stages, will be available on:

  • Android
  • Apple TV
  • Chromecast
  • iOS devices
  • LG Smart TVs
  • Samsung Smart TVs

Galen Smith, the CEO of Redbox spoke on this endeavor,


“Redbox customers have asked, and today we’re delivering an On Demand option that offers them the best of both the physical and digital worlds. Redbox provides our customers with choice – the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees.”


This would be Redbox’s second attempt at a business venture such as this. In 2012, the company tried a similiar platform with Verizon when they launched Redbox Instant by Verizon. However, the pressure of keeping up with Netflix caused the project to fold in 2014.


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