CBS has gotten aggressive in their cord cutting strategy…and with good reason. Traditional cable packages are starting to wane toward the wayside. This has caused CBS to create their own streaming app where subscribers may watch original episodes of shows like Star Trek: Discovery and the upcoming Twilight Zone reboot.
- CBS All-Access
- DIRECTV NOW
- PlayStation Vue
Also, if you do have a cable provider, other companies such as Comcast, Spectrum, and Optimum allow you to stream shows through the web browser with your subscription credentials.
Yesterday, CBS announced their quarterly earnings and confirmed that over all of those mediums, CBS is watched through live streams by over 5 million subscribers. With this unexpectedly large numbers, it has boosted CBS’ hopes of reaching 8 million by the time the calendar turns to 2020.
Other notes from the call:
- The average CBS All-Access subscriber is 20 years the junior of those who watch CBS by traditional cable.
- 80% of CBSN viewers are between 18 and 49, with the mean age of 38.
- CBS All-Access and Showtime Anytime subscriptions far exceeded anyone’s expectations.