Cord-cutting is starting to be taken a lot more serious. In fact, one of the big four networks is taking major action to fight off the loss of cable subscriptions.
NBC is reducing the number of ads they broadcast during their primetime hours (8-11) by 10%. Meanwhile, all other content during the rest of the day will still see a 20% ad cut as well.
NBC is willing to take a hit in ad revenue, their number one source of income, in hopes of keeping their customers from cutting the cord. They also announced a few ideas that they have been kicking around to make ads less of a bother to the watcher and more profitable for the company buying the ad time.
The network company is contemplating ideas such as:
- Offering ad plans that air only two commercials during a commercial break segment.
- Use artificial intelligence to find ads that fit the tastes of the demographic watching the show.
It will be interesting to see if they go with any of these plans. Also, it remains to be seen if other network companies are thinking of joining in on the ad cutting.