March Madness a Huge Success for Hulu

Hulu gave media outlets an unprecedented look at their numbers this past week. They released an in-depth analysis on how their viewership during the annual March Madness tournament as compared to the regular season games. The streaming service saw an increase in viewership of 67%. In total, the viewership of college basketball jumped 235% during the first week it aired on Hulu. 

This is a big departure from last year’s March Madness numbers for Amazon. What made the Hulu experience so different is that they helped hype up the tournament with their Selection Sunday process.

Here are the top 25 teams based on who their subscribers chose in their Selection Sunday experience:

  1. Duke Blue Devils
  2. North Carolina Tar Heels
  3. Michigan Wolverines
  4. Kentucky Wildcats
  5. Kansas Jayhawks
  6. Michigan State Spartans
  7. Ohio State Buckeyes
  8. Villanova Wildcats
  9. Virginia Cavaliers
  10. Alabama Crimson Tide
  11. Arizona Wildcats
  12. Gonzaga Bulldogs
  13. Xavier Musketeers
  14. Florida Gators
  15. Purdue Boilermakers
  16. Texas Longhorns
  17. Oklahoma Sooners
  18. Tennessee Volunteers
  19. West Virginia Mountaineers
  20. Syracuse Orange
  21. UCLA Bruins
  22. Miami Hurricanes
  23. Texas A&M Aggies
  24. Clemson Tigers
  25. Cincinnati Bearcats

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