As cord-cutting continues to grow, many services are finding unique ways to present real-time television to their subscribers. One of the streaming companies at the forefront of sports exclusivity is Amazon Prime Instant Video. Last year, the Seattle-based company began airing Thursday Night Football as the only cord-cutting company with the rights to do so.
Prior to this experiment, Amazon Prime started streaming sports during the hotly followed NCAA March Madness Tournament. The finals of the annual basketball tournament concluded on April 3rd. It was during a live broadcast of this popular event that Amazon Prime saw the least amount of screening occur for an event available to their subscribers.
Although this may have had a bust for Amazon, the company has not given on their sports agenda. They are in negotiations right now for streaming rights to the Premiere Soccer League;s 2019 season. Currently, Amazon is battling against TV operators such as Sky TV for a three-year deal with the sport.