Amazon is known for wearing many hats. While it’s bread-and-butter is as a door-to-door delivery service, Amazon has made quite a niche for itself in the world of cord-cutting. In the United States alone, 26 million people used Prime Video in 2017.
In fact, Reuters projects that Prime Video brought in 5 million new Prime customers to Amazon last year. The news outlet cites that its Amazon’s 19 originals that have dropped from 2014 until 2017 (including the controversial Transparent), that has led to the generous bump.
While Transparent was a huge hit, the saving grace seems to be The Man in the High Castle, which reportedly 8 million eyes have witnessed. Costing $72 million to make, estimates believe the show drew in an additional 1.5 million Prime subscribers alone. They continue to try to grow an organic following to their originals by renewing their content like they just did with Lore. At the end of 2017, Prime subscribers topped 60 million, with 54.75 million coming from the United States. This will bring in a decent amount of money for Amazon, as they up their prices 18%. No matter what, non-Prime subscribers can still get Prime Video for just $8.99 per month.