As we keep following on almost each passing day, live sport events are more and more in-demand, and in turn have become much more cord-cutter friendly. The same can now be said about one of the biggest sporting events of the year, the FIFA World Cup.
Both Twitter and FOX Sports are working in unison to make this available through a live stream.
FOX Sports will air a live stream directly from Moscow, Russia’s Red Square each match day during the FIFA tournament. Hosted by on-air talent, Rachel Bonnetta, the live broadcast will also feature the likes of Kate Abdo, Landon Donovan, Fernando Fiore, Alexi Lalas, and Rob Stone. All of this content will be available exclusively on Twitter.
COO at Twitter, Anthony Noto, weighed on their latest stab at sports content stating,
“We are thrilled to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real time conversation. Passionate soccer fans in the U.S. will need to look no further than FOX and Twitter to find everything that’s happening at the World Cup.”
Through this partnership, FOX Sports will share real-time video highlights of each game on the Twitter handle: @FOXSoccer. Up-to-date scores, Q&A with talent and coaches, and press conferences will all be available.
FOX Sports’ SVP of Cross-Platform Solutions, Alexis Ginas summed up the content-creation by stating:
“Our exciting collaboration with Twitter marks a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen. Alongside our FOX Sports-owned properties, Twitter will help amplify this summer’s incredible live events programming – 64 matches total at the World Cup. We’ll immerse fans in the ‘beautiful game’ even further through expert analysis and fun, creative content from Moscow.”