CBS’ New Marketing Ploy a Hit

CBS revived an old television staple and cross-promoted it with their cord-cutting platform and it all worked seamlessly. Last Sunday, CBS aired the first episode of the revived, Star Trek franchise titled, Star Trek: Discovery. Immediately following the pilot, the second episode aired exclusively on CBS’ streaming service, CBS All Access.

This move was a huge success, making last Sunday the highest amount of sign-ups in a single day for the streaming service.

Going forward, new episodes of Star Trek: Discovery will go live on CBS All Access only on Sundays at 8:30 PM EST.

For non-American viewers, Netflix will make the episodes available.

Further piggybacking off the success of Star Trek: Discovery, a live after show entitled After Trek will also air exclusively on CBS All Access. After Trek will follow the formula of shows like The Talking Dead, discussing what just aired and speculating over what may happen next.

 

If this new model continues to be successful, the network continue these types of marketing stunts. CBS has announced that they hope to have eight million subscribers to CBS All Access by 2020.

 

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