The fighting is over. Apple and Amazon have come to an agreement that will allow Amazon Prime Video to be streamed through their app on Apple TV 4th Generation. Amazon announced yesterday via a pinned tweet on their Twitter page:
Amazon’s Jeff Bezos long-stated that the two parties could not come to “acceptable business terms,” due to the fact that Apple takes a cut of all sales in stores on Apple platforms. With Amazon attempting to sell episodes at $1.99 each, it lives little room for profit for the Seattle-based company.
Amazon did have an unsuccessful app on Amazon, that did not include their store. As the number of app users continued to dwindle, Amazon realized that there was no point in having an app that didn’t include their store.
In 2015, Amazon discontinued the sales of Apple TVs due to the lack of Prime Video integration into the systems. Now that this new deal is confirmed, there is no word yet if Apple TVs will be for sale in the Amazon store yet again.
No roll out date is confirmed yet, but early rumblings suggest that the app will available on Apple TVs by late summer.