We are a year and a half away from the 2018 Winter Olympics in Pyeong Chang, but excitement for the Olympics can kick into high gear starting July 15, 2017. NBCUniversal announced they will be launching a new network called the Olympic Channel.
The content will mostly center around U.S. Olympic athletes of the past, present, and future. NBC Olympics President, Gary Zenkel, weighed in on this exciting endeavor:
“We are thrilled…in launching the Olympic Channel: Home of Team USA this summer, with high-quality, world championship programming featuring U.S. stars such as Katie Ledecky right out of the starting blocks.”
The first month of programming is expected to include the IAAF Track and Field World Championships that emanated from London, England, coverage of the 2017 FINA World Swimming and Diving Championships that took place in Budapest, Hungary, as well as the FIVB Beach Volleyball World Championships that were hosted in Vienna, Austria.
The network will be available in many sports bundles for traditional cable packages. However, the Olympic Channel will also be accessible on popular cord-cutting outlets such as Fubo TV, DIRECTV NOW, PlayStation Vue, Hulu, and YouTube TV.
Zenkel spoke on the cord-cutting initiative, stating,
“The fact that the channel has been embraced by the most widely-distributed cable, satellite, and telco providers demonstrates the strength of the Olympic brand in the United States, and will allow fans to connect more closely than ever with the stories and successes of America’s favorite Olympic Sports athletes.”